VUUHH OÜ is a progressive online retail and wholesale company established in the first half of 2018, which manages and develops applications for e-shops and e-commerce aimed at different target groups. Our vision is to create an innovative company that will be a leading edge technology, also in 10 and 20 years in future, as well as it is today today.
Consumers with a lower income are usually looking for quality product discounts and are mostly ready to wait for a good price. They also often spend their time finding the products they want themselves.
Price is the main selection criteria, followed by brand, product quality and brand characteristics. Price sensitivity is an extremely complex phenomenon. To understand that, we have made it clear to us what this “sensitivity” is all about, what is that increases and reduces it, and what factors this “sensitivity” can affect by itself.It must be cheap, but with a recognizable brand, the quality here is slightly less important.
Generally, middle-income consumers are not looking for specific products or brands. Rather, innovative and trendy products that are available at a fair price. They see products as a regular part of their daily life and often take it for granted.
They are not stuck in a specific product area, they prefer something from everywhere. The main thing is that the product works well without excessive costs. They need guidance to make a decision and once it’s made they usually trust and follow a trend. After making a choice, they generally hold a particular brand.But if you get good quality at a fair price, the brand is of little importance.
Higher-income consumers, who generally know what they are looking for, make purchasing decisions by monitoring price and quality.
In making their purchase decision, they often come to mind that they need the product regardless of reality. They make purchases based on the momentary thrill, but at the same time they watch the trend carefully. When buying, they don't need instructions, they're looking for new trendy brands.The product is carefully selected and must meet expectations, brand and features are important.